Pool Company's variable expenses are 26% of sales. Pool is contemplating an advertising campaign that will cost $19,000. If sales increase by $79,000, the company's net operating income should increase by:(Do not round intermediate calculations.)
|
$72,520 | |
→ | $39,460 |
$20,540 | |
$10,260 |
CM ratio = 1 − Variable expense ratio
|
= 1 − 0.26
|
= 0.74
|
Increase in net operating income = (CM ratio × Increase in sales) − Increase in fixed expenses
|
= (0.74 × $79,000) − $19,000= $58,460 − $19,000 = $39,460 |
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